Stormi Steele Net Worth in 2025 | Struggle
Net Worth: $10 million-$20 million
As of January 2025, Stormi Steele, the visionary founder and CEO of Canvas Beauty Brand, has solidified her position as a prominent figure in the beauty industry. Her entrepreneurial journey, marked by innovation and resilience, has not only garnered her significant financial success but also serves as an inspiration to many aspiring entrepreneurs.
Early Life and Background

Born on August 3, 1988, in the United States, Stormi Steele developed an early passion for haircare. This passion led her to pursue cosmetology, laying the foundation for her future endeavors in the beauty sector.
Personal Details
Full Name | Stormi Steele |
---|---|
Date of Birth | August 3, 1988 |
Birthplace | United States |
Occupation | Entrepreneur, CEO |
Spouse | Courtney Beasley |
Children | Son: Cody Steele |
Ethnicity | African American |
The Birth of Canvas Beauty Brand
In 2018, Steele launched Canvas Beauty Brand, starting with a single product—the Hair Blossom Serum—formulated in her kitchen. The serum’s effectiveness in promoting hair growth quickly garnered attention, propelling the brand into the spotlight.
Record-Breaking Achievements

In June 2024, Steele made history by becoming the first creator on TikTok to earn over $1 million during a single live session. This groundbreaking achievement underscores her innovative approach to digital marketing and her brand’s strong consumer appeal.
Financial Success
As of 2024, estimates of Stormi Steele’s net worth vary between $10 million and $20 million. This wealth is primarily attributed to the success of Canvas Beauty Brand, along with strategic endorsements and investments.
Personal Life
Stormi Steele is married to Courtney Beasley, and together they have a son named Cody Steele. She balances her thriving business with family life, often sharing insights into her journey to inspire others.
Future Endeavors
Looking ahead, Steele plans to expand Canvas Beauty Brand internationally and introduce new product lines, aiming to solidify its position as a global leader in the beauty industry.
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Conclusion
Stormi Steele’s journey from a passionate cosmetologist to a multimillionaire beauty mogul exemplifies determination, innovation, and strategic acumen. Her success continues to inspire aspiring entrepreneurs worldwide.
Who is Stormi Steele?
Stormi Steele is an American entrepreneur and the founder of Canvas Beauty Brand, a company specializing in haircare products.
How did Stormi Steele build her wealth?
She launched Canvas Beauty Brand in 2018, starting with a single product—the Hair Blossom Serum—formulated in her kitchen. The brand’s popularity grew rapidly, leading to a diverse product line and significant sales milestones.
What are some notable achievements of Stormi Steele?
In June 2024, she became the first creator on TikTok to earn over $1 million during a single live session. Later that year, during a Black Friday live event, she surpassed $2 million in sales, setting a new record on TikTok Shop.